AI Creative Producer · DTC & VSL Editor — Manila, PH

Ad creative, generated — then engineered to perform.

I build AI-driven creative systems for direct-to-consumer brands — turning briefs into stills, motion, and finished spots with structured prompts, MCP-connected tooling, and pipelines that ship every week. Senior video & VSL editor by craft, systems-builder by instinct.

{
  "subject": "Carl James Tañeza",
  "role": "ai creative producer · senior video editor",
  "stack": ["higgsfield", "claude+mcp", "seedance_2", "n8n", "capcut"],
  "style": "cinematic, UGC-native, DTC-ready",
  "negative_prompt": "generic, template, unshippable",
  "status": "open to collaboration"
}
View selected work Get in touch

Selected work

DTC brands produced end-to-end, brief to broadcast-ready.

HERO SPOT · 9:16
iGamingHero videoHiggsfield + Seedance 2

MelBet — Hero Video

Flagship spot for a global betting brand. Mid-production angle pivot executed without losing the delivery window — rebuilt shot structure, prompts, and end frames around the new concept while keeping the edit timeline intact.
UGC + HERO · 9:16
Pet wellnessUGC + hero videoHiggsfield + Seedance 2

Fursure — Dog Pendant

Creative for a clip-on wellness pendant that protects dogs from fleas and ticks with a plant-based, waterproof design lasting up to a year. Warm outdoor lifestyle plates and hero product shots built to make natural pet care feel effortless.
BEAUTY · 30s
Beauty / cosmeticsUGC videoHiggsfield + CapCut

Faccelove — IronEye Mascara

Direct-response beauty creative for a metal-brush mascara and lash serum — close-up application beats and before/after lash reveals cut for a clean, high-retention hook.
STILLS + MOTION
Research peptidesCampaignHiggsfield + Seedance 2

Cold Chain Aminos

Clean, clinical product storytelling for a research-peptide brand — 99%+ HPLC-verified purity, third-party tested with a Certificate of Analysis. Icy, lab-grade visual language that sells precision and trust to a discerning research audience.
VSL · DIRECT RESPONSE
Collectibles · ready.cardsVSL + adsHiggsfield + CapCut

LabsH3at — ready.cards

Video creative for a pack-opening platform for PSA-graded trading cards with provably-fair, on-chain odds. High-energy rip moments and hype-driven edits built to convert collectors watching live drops.
RECOVERY · UGC
Wellness / recoveryUGC videoHiggsfield + Seedance 2

Aveliaa — Tissue Massager

Energetic recovery creative for a deep-tissue percussion massager — post-workout and everyday-tension scenes showing the device melting muscle knots, framed to make fast muscle relief feel effortless and within reach.
PRODUCT · UGC
Pet productsUGC + product videoHiggsfield + CapCut

KittySpout / DoggySpout — Pet Fountains

Creative for a vet-recommended stainless-steel wireless fountain brand trusted by 600k+ pet owners — from cat fountains to their first dog-specific launch. Flowing-water hero shots and pets-drinking moments that make the hydration benefit obvious and adorable.
GENERATIVE POSTERS Cassette Futurism — Anthology of Aesthetics poster No. 08
PersonalCoded art seriesDesign systems

Anthology of Aesthetics

An ongoing poster series exploring visual systems entirely in code — each aesthetic built as a coded composition and rendered to print-grade output. A personal playground for typography, palette, and layout beyond the brief.

Capabilities

One producer, four disciplines.

AI Generation

  • Image + video — Higgsfield
  • Cinematic video — Seedance 2
  • 4K upscaling & reframing workflows
  • Curation & direction across models

Prompt Systems

  • JSON-structured prompts as standard format
  • Negative-prompt tokenization strategy
  • Start/end-frame control for stable motion
  • Character-budget engineering per model

Editing & Finish

  • Senior video & VSL editing
  • CapCut edit, cut, and finish
  • UGC & direct-response ad structure
  • Branded storyboard one-pagers

Systems & Automation

  • Claude + MCP connected tooling
  • n8n multi-platform pipelines
  • Higgsfield driven straight from chat
  • Repeatable, briefs-to-assets workflows

Process

From brief to shipped ad, the same disciplined path.

Brief

Angle & hook

Lock the persuasion angle and hook before a single frame is generated.

Prompt

Structured spec

Every shot written as a JSON prompt — repeatable, reviewable, versionable.

Generate

Plates & motion

Stills and video plates generated, curated, and upscaled to delivery spec.

Composite

Precision post

UI, branding, text, and VO layered in post — AI never fakes the product.

Ship

Deliver & learn

Assets delivered with storyboards; results feed the next creative round.

About

Where creative taste meets production engineering.

I'm an AI creative producer and senior video editor working across direct-to-consumer brands — the kind of work where creative has to be sharp, fast, and built to convert.

My lane is the full production stack: I take a client brief and carry it through prompt architecture, AI generation, editing, and final delivery — from scroll-stopping UGC to long-form VSLs. I use Claude with MCP to my advantage, connecting it directly to tools like Higgsfield so generation, iteration, and delivery all live in one connected workflow instead of a dozen disconnected tabs.

Outside client work, I explore design systems for their own sake — coded poster series, landing page experiments, and whatever aesthetic is currently living rent-free in my head.

Carl James Tañeza
  • BaseMetro Manila, Philippines
  • RoleAI Creative Producer · DTC & VSL Editor
  • CraftSenior Video Editor
  • FormatsUGC · VSL · Hero spots · Product
  • StackHiggsfield · Claude+MCP · n8n · Seedance 2 · CapCut

Contact

Have a brief that needs shipping?

Open to creative production work, AI pipeline consulting, and interesting collaborations.

taneza.carljames@gmail.com WhatsApp +63 995 189 4987 LinkedIn ↗ Full portfolio · Drive ↗